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This web page whimsyb.com states the following, "PAPERIE, OUR DESIGNERS WILL WORK WITH YOU TO CREATE UNIQUE INVITATIONS AND STATIONERY THATS PERFECT FOR YOUR EVENT." We saw that the webpage also stated " Begin your custom design today." It also said " CHOOSING TO HAVE CUSTOM INVITATIONS GIVES YOU. WED LOVE TO HEAR FROM YOU. PAPERIE, INVITATIONS and EVENT STATIONERY 100 EAST JEFRYN BLVD. DEER PARK, NEW YORK 11729." The header had whimsy b. designs as the highest ranking optimized keyword. It is followed by whimsy b., whimsy b designs, and whimsy b which isn't as ranked as highly as whimsy b. designs. The next words whimsyb.com used was whimsy b. designs stationery. wedding stationery was included but might not be understood by web crawlers.